For decades, Australians have treated alcohol as a social passport. To refuse a drink was to risk ridicule. “C’mon, just one” was as much a part of adolescence as acne and awkward school photos. But something is shifting, and it’s happening in the very demographic most marketers assumed would keep the grog flowing: our young people.
Definitely Don't Ditch Dinner
It’s a statistic that might make you pause mid-bite. New findings from the University of Sydney show more than 40% of young Aussies are lonely. It’s a growing crisis in Australia, but modern life is eroding our ability to connect. And, while loneliness has many causes, experts are pointing to a quiet culprit hiding in plain sight – the decline of family dinner time.